As the football world cup reached its final stages, ZDF shared some record breaking figures. The three part documentary series Mission Sommermärchen recorded the most successful documentary launch ever on the ZDF streaming platform, averaging one point eight million views per episode. That is over five point four million views and more than one hundred and twenty six million minutes of streaming time in just fifty days. We managed the communications campaign for this format and we are proud to have helped drive this success through relentless work behind the scenes.
Mission Sommermärchen is a sportstudio production. The three part series tells the story leading up to the iconic 2006 World Cup in Germany, covering the turbulent years between the early exit at Euro 2004 and the home tournament, Jürgen Klinsmann reform agenda, and the clash between tradition and innovation.
This rarely told chapter was our entry point. We pitched these specific themes and coordinated the limited availability of creators Florian Nöthe and Simone Schillinger. By tailoring our angles to different editorial departments, we secured extensive coverage across sports, lifestyle, and culture media, ranging from SPIEGEL, FAZ, and Süddeutsche Zeitung to Sports Illustrated, Bravo Sport, 11FREUNDE, and Deutschlandfunk.
For the premiere, we brought together key photographers and media representatives. Last minute scheduling conflicts meant that a few planned attendees had to cancel, but we managed the situation on the ground. The evening still resulted in high profile coverage across major platforms including BILD, Sport Bild, Kölner Stadt Anzeiger, and WAZ. In sports PR, unexpected changes are part of the daily routine. Every project we deliver refines our ability to bypass tight schedules and late cancellations to keep the media focus where it belongs.
The success of Mission Sommermärchen is part of a steady series of sports projects. For the documentary Mesut Özil, Guest of Friends, we had to build our entire media campaign without any talent interviews. Despite this challenge, we secured prominent features in Zeit Online, Spiegel, FAZ, Stern, Süddeutsche Zeitung, and Bild, alongside organic mentions on major podcasts like Gemischtes Hack and Apokalypse and Filterkaffee.
For the launch of FC Hollywood, which covered the wild era of FC Bayern Munich in the nineties, exclusive quotes from Lothar Matthäus and Jürgen Klinsmann generated over eleven hundred clippings. Our work also extends beyond standard sports journalism. We managed the communications for Dear England, a hit drama series about the English national team, proving our capability to translate sports culture into premium fictional entertainment. With every sports project we execute, whether focused on football, biathlon, or basketball, we expand our media network and deepen our industry expertise.
We were responsible for the entire media relations campaign. This included developing core story angles, coordinating interviews with the creators Florian Nöthe and Simone Schillinger alongside director Nicolas Berse Gilles, and organizing the press premiere.
Alongside Mission Sommermärchen, we drove the PR campaigns for Mesut Özil, Guest of Friends, and FC Hollywood, which focused on FC Bayern in the nineties.
We do. Our entertainment division has worked with other major global streaming platforms, including managing the campaign for Netflix on the Lukas Podolski documentary POLDI.
