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Behind the Scenes at Hogwarts: Driving the Communications for the German Launch of Harry Potter: Die Hörbücher mit voller Besetzung

Featuring more than 150 voice actors, over 2,000 studio hours, and some of the most celebrated names in German entertainment, Harry Potter: Die Hörbücher mit voller Besetzung marks an ambitious, newly produced reimagining of J.K. Rowling’s seven original stories.

On June 30, 2026, Pottermore Publishing and Audible unveiled the first cast members of the German star-studded ensemble. The lineup includes Daniel Brühl, Nina Hoss, Armin Rohde, Falilou Seck, Robert Stadlober, Felix von Manteuffel, and Matthias Matschke. The lead roles for the first three installments are voiced by emerging talents Niklas Ulonska as Harry Potter, Ayla Uluçam as Hermione Granger, and Anton Schnermann as Ron Weasley.

Since the start of the year, we have been supporting the project as a strategic PR and communications partner alongside PR Heike Ackermann and KONSTANTINIDOU | Kommunikation. Working closely with Audible, we continue to refine the overarching narrative, craft messaging and thematic angles, and coordinate across production, talent, talent management, and broader project partners.

We worked on the front line throughout the studio and production sessions, seeing firsthand how the characters came to life through the voices of the German cast. Alongside the seasoned ensemble, we were particularly impressed by the performances of young talents Niklas Ulonska, Ayla Uluçam, Anton Schnermann, Moritz Frickel, Eliot Neudeck, and Ella Reithmeier.

Behind the scenes, the campaign requires meticulous orchestration. We organized and managed the on-site PR and EPK shoot days, handled talent approvals for imagery and post-production, and coordinated media inquiries and interview requests alongside PR Heike Ackermann and KONSTANTINIDOU | Kommunikation. Leading up to the release of Harry Potter und der Stein der Weisen on November 10, 2026, we are rolling out a sustained communications roadmap. The coming months will feature further editorial angles, behind-the-scenes cast highlights, and targeted media outreach. This project highlights the impact of integrated entertainment PR when strategic planning, talent management, production, and media relations align seamlessly.

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Sophia Derda
sophia.d@schroederschoembs.com
+49 30 34996455

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