Wital Tea markets several product lines – but its brand image has been inconsistent to date. Our goal: to create a clear brand identity with high recognition value that stands out on the shelf.
We develop a holistic storytelling concept and redefine the brand message, tone and look. We create the brand book, including key messages, product texts and POS materials. This is based on an in-depth analysis of the brand and market in terms of content and visuals. From this, we derive a new image that highlights quality and sustainability.
