Fast lane to the media: The Porsche exhibition at Berlin's VW DRIVE

In 2023, Porsche celebrates 75 years of sports car history. DRIVE., the Volkswagen Group's interactive experience centre, is marking the occasion with the exhibition 

‘Driven by Dreams’. On display are motorsport icons, design classics 

and visions of the future.

Our Approach

We are leveraging the exhibition to position DRIVE. as a top location in Berlin and to communicate the brand values of the Volkswagen Group.  We curate an exclusive guest setup of celebrities, press, influencers and partners that fits perfectly with the environment. We generate reach and  position DRIVE. authentically in the heart of Berlin.

Outcome

• 500 guests
• 112 publications with a total reach of around 32 million
• Media equivalent value: approx. 1 million euros

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