Founded in 2011, Urlaubspiraten has grown into one of Germany’s most successful online travel platforms. As part of the Berlin-based HolidayPirates Group, the award-winning team curates a diverse spectrum of third-party travel deals, enriched with authentic, first-hand expert advice.
To sharpen the brand’s profile within the lifestyle media sector and establish HolidayPirates as the definitive partner for modern travelers, we leverage a creative, data-driven storytelling approach. We develop original narratives rooted in current consumer behavior and emerging travel trends. By deploying high-impact PR themes—ranging from global industry shifts to regional travel hacks—we position the brand as an essential expert voice. Our strategy focuses on delivering tailored, "media-ready" content that ensures maximum resonance across a wide variety of specific editorial environments.
The campaign delivered over 340 media features, including 84 high-profile "Top Tier" placements in major lifestyle and news outlets. This comprehensive coverage achieved a staggering total reach of over 1 billion, successfully cementing the brand’s status as a lifestyle travel leader.
