How we future-proof a traditional company for PR

At Stihl, there is a grown self-image in communication. But the demands on PR are changing, with new channels, new expectations, new KPIs. Our task: to lead the international PR structure into the future in a strategically, operationally and culturally compatible manner.

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Our Approach

Based on in-depth industry analyses, current studies and individual stakeholder needs, we develop concrete recommendations for action in an international context. The central question is: What does the ‘future of PR’ look like for a company that focuses on technological excellence and at the same time has to communicate globally?

Outcome

• New global standards for PR KPIs and content distribution – in the transition from classic press relations to integrated digital communication
• Tailor-made training for international communication teams
• Uniform guidelines for internal and external stakeholders
• Clear system for channels, formats and earned/owned/paid strategies

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