Spotify secured a major audio asset with ‘Kaulitz Hills – Senf aus Hollywood’, starring Bill and Tom Kaulitz. The mandate for this exclusive original podcast was to drive an extensive media presence, aiming for maximum visibility across all German media channels.
We handled all media relations for the podcast, covering everything from setup (in close coordination with management and publicists) to the creation and distribution of all press materials. The launch featured multiple dedicated media days with the hosts. Interviews were strategically coordinated and secured with major partners like RTL/VOX, ProSieben, Radio Energy, OMR Podcast, Funke Mediengruppe, RND, and many others.
