How we helped Berlin’s restaurants hire Gen Z – one TikTok at a time

Berlin's hospitality industry is struggling with a shortage of young talent. Berlin Food Week wants to change that and show young people how diverse and fulfilling careers in hospitality can be. Over 20 workshops take place in Berlin's hottest restaurants.

Our Approach

We design the entire campaign, focusing on TikTok-first communication. We work with Berlin-based Gen Z creators who encourage people to register, participate on site and document their experiences. The content runs natively on the creator channels and is extended via SparkAds on the Berlin Food Week TikTok account.

Outcome

• Total views: 1,033,128
• 14 Content pieces with 6 Creators
• Reach: 1,033,128

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