Craft

How we turned Gleisdreieckpark into a pizza paradise for a day with Ooni

Product and Brand Communications
Product and Brand Communications

Ooni stands for world-class pizza in 90 seconds - the standard by which a Neapolitan pizza is measured. With an Ooni oven, anyone can become their own pizzaiolo and prepare delicious pizza quickly and easily at home.

Our Approach

We organise Germany's largest pizza street festival in the Park am Gleisdreieck – together with True Italian. Featuring: Berlin's ten best pizzerias, live music, workshops and pizza-making for yourself. For the press and influencers, we organise an exclusive tour with tastings, background information and interviews.

Outcome

  • 13 clippings with broad coverage in print, online and radio
  • TV coverage on rbb as a highlight
  • High visibility in Berlin's food and lifestyle scene