Craft

NETFLIX's PR Triumph: How Precision Drives Streaming Success

Product and Brand Communications, Event and Live Communications, Influencer Communications
Product and Brand Communications, Event and Live Communications, Influencer Communications

Netflix is the most influential player in the global streaming market – and we are the company's long-standing PR partner. Our aim: not only to create visibility, but also to tell stories that inspire, shape debates and reach media outlets worldwide.

Our Approach

We think about PR strategically and operationally at the same time: from exclusive set visits to premieres to interview junkets, we constantly create beats with headline potential. Through proactive communication, we set the agenda, dominate conversations and ensure Netflix has a constant presence on all relevant channels.

Outcome

  • Weekly high-profile reports in renowned media outlets
  • We established Netflix as an indispensable voice in the industry, beyond launching individual titles