Klarna is more than just online payment. By evaluating user data, the Swedish company can identify trends: What does the current purchasing behaviour of consumers say about their preferences?
We develop the first Klarna trend report. Topic: Beauty. This allows us to showcase Klarna's beauty expertise and bring it to a wide audience in lifestyle media. We develop a media-friendly format with data, forecasts, assets and data storytelling. We are responsible for the entire project: from concept and design to press relations and influencer acquisition.
