The Swedish powerhouse Klarna is more than a payment provider—it is a global authority on shopping behavior and emerging trends. Our mission was to amplify this expertise within the lifestyle media landscape by launching Klarna’s inaugural Trend Report. We synthesized the elements that modern media outlets crave: proprietary data, forward-looking forecasts, high-end visual aesthetics, and a high-engagement subject—Beauty.
We spearheaded the end-to-end execution of the project, from initial storytelling and creative design to the final digital architecture. Our role spanned every touchpoint, including the development of a premium newsletter format and a comprehensive press and influencer acquisition strategy. In collaboration with HENKELHIEDL for technical implementation, we transformed raw data into a compelling brand experience.
The campaign achieved over 42 high-impact media features, generating a total reach of 135 million with 100% positive sentiment. The report’s strategic success was so profound that it has been adopted as a global blueprint, with other Klarna markets now implementing the framework across their respective regions.
