To launch the Elvie Stride 2 breast pump in Germany, we position the product during International Breastfeeding Week as a leading FemTech solution with a strong community focus.
We organise a ‘Pump Picnic’ as a brand experience with breastfeeding-friendly equipment. On site in Berlin: mumfluencers, family-oriented media and founder Tania Boler, who tells Elvie's story in interviews, supported by midwife and brand ambassador Sissi Rasche. We coordinate interviews, implement influencer collaborations with Sabine Lisicki, among others, and extend the event with targeted press releases and follow-ups.
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