Brewing Change: How CoffeeB's Zero-Waste Solution energizes Germany

CoffeeB is the first coffee capsule system without capsules: a pressed coffee ball with a plant-based protective coating. 100% compostable, 0% waste. A true zero-waste innovation in the convenience market.

Our Approach

For the launch in Germany, we organise an event with panel talks, an urban gardening workshop and tasting stations. Journalists and influencers from the fields of sustainability, food and lifestyle are invited. At the same time, we manage media and influencer relations around the product and place the launch story in relevant media.

Outcome

• 68 clippings in print and online media as well as on the radio with a total reach of 142 million. 
• 30+ Instagram stories with a total reach of over 1 million.

‍