The #Ukraine487 campaign, initiated by the British Foreign, Commonwealth and Development Office (FCDO), sends a strong message of solidarity with Ukraine in the run-up to the 2024 Olympic Games and honours 487 fallen Ukrainian athletes and coaches with an installation in London.
We target our communication at key opinion leaders in Germany and involve prominent voices from the world of sport, including Olympic champion Jens Steinigen and former Ukrainian wrestler Oksana Rakhra. Through individual media outreach, we place the campaign message in the context of Olympic coverage and secure media attention for Ukraine.
