Berlin halts its popular repair bonus scheme after the budget runs dry ahead of schedule. Environmentalists protest, politicians scramble to backtrack and promise a continuation in 2026. Amid this media noise, we spot an opportunity to meaningfully insert Back Market into the conversation as the leading marketplace for refurbished tech. The challenge: we have to move fast while the story is still hot.
We claim the political story within 12 hours. Classic press releases and lengthy approval loops cost too much time. We take the shortcut: a pointed expert statement from CEO Thibaud Hug de Larauze reaches decision-making media directly. We tap into our network and the momentum of the day's news. This positions Back Market as a partner of the circular economy right in the middle of the political and societal conversation.
