The Dutch heritage brand Auping has dedicated over 130 years to creating sustainable solutions for rest and relaxation. In 2020, the company achieved B Corp certification, a prestigious recognition of its commitment to the highest standards of social performance, environmental accountability, and corporate transparency. Our mission is to amplify the vision of Auping: preserving a healthy and secure world for future generations. We are responsible for developing the narratives and content surrounding the brand's pioneering Cradle to Cradle philosophy.
We assist Auping in transforming sustainable sleep into a modern lifestyle through expert storytelling and service oriented health narratives. Our guiding principle is that a well rested world is a better world. We identified the key editors and media outlets that shape public opinion on sustainable living. By facilitating exclusive interviews and providing educational content, we successfully integrated the Auping narrative into the mainstream media landscape.
The campaign shifted the brand perception from a traditional manufacturer to a thought leader in the circular economy. By securing consistent coverage in high tier lifestyle and sustainability publications, we established Auping as the definitive voice for ethical sleep solutions in the German market.
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