Airbnb is facing criticism: accusations such as housing shortages and rising rents are damaging its image. Our goal: to improve the brand's reputation and strengthen its connection to urban society with a cultural initiative.
We create cultural proximity through a strategic partnership with C/O Berlin, the most renowned gallery for visual media. Together, we offer free admission to Berliners and tourists. We support the event with targeted media relations and rely on influencers such as Vanellimelli to ensure cultural relevance and reach.
