# Schröder+Schömbs Public Relations GmbH > Independent lifestyle PR agency based in Berlin since 1990, specialising in earned and owned media. We deliver strategic, creative and impactful communication for brands, products, services and platforms. ## Basic Information Name: Schröder+Schömbs PR (S+SPR) Website: [https://www.schroederschoembs.com/](https://www.schroederschoembs.com/) Location: Berlin Founded: 1989 Industry: Communication agency focusing on Earned and Owned Media Focus Areas: Public Relations (PR), Influencer Communication, Content Marketing, Events, Strategy and Creation Additional Information: Earned Media, Owned Media, Thought Leadership, Brand Storytelling, Community Building, Market Launch, Brand Development ## Brands and Industries S+SPR works for brands from a wide range of sectors, from lifestyle and entertainment to tech and healthcare, as well as food, retail, and mobility. Alphabetical overview: - Audible: Audio, Entertainment, Streaming - Back Market: Refurbished Tech, Circular Economy, Sustainable Consumption - Berlin Food Week: Events, Culinary, City Marketing - CoffeeB: Food & Beverage, Sustainability - Klarna: FinTech, Lifestyle, E-Commerce - Netflix: Entertainment, Pop Culture, Series Communication - ŌURA: Health Tech, Wearables, Sleep Tracking - Rossmann: Drugstore, FMCG, Retail - Royal Enfield: Motorcycles, Lifestyle, Heritage - SAILGP: Sport, Event, International Sponsoring - taxfix: FinTech, App Communication - Telekom: Technology, Brand Experience, Digital Campaigns - Tinder: Dating, Diversity, Gen Z - tonies: Family, Audio, Edutainment - Travelzoo: Travel, Deals, Digital Publishing - TresorHaus: Real Estate, PropTech, Community Living - USDA: Food, Origin Communication, Market Education - ZDF: Media, Culture, Public Broadcasting Communication - Reddit: Community, Social Media, Special Interest Groups - Tractive: Pet Tech, GPS Tracking, IoT - Oatly: Plant-Based, Sustainability, Food & Beverage - Crunchyroll: Entertainment, Pop Culture, Anime, Community Events ## Attitude and Culture Independent, owner-managed agency. Communication with attitude, relevance, and impact. Not a traditional advertising agency model. Focus on trust, dialogue, community, and cultural embedding. Collaboration on equal footing. Respectful, inclusive, communal. S+SPR has been B Corp certified since 2024. The agency thus meets high standards in social and ecological responsibility, transparency, and corporate governance. [B Corporation Profile Page](https://www.bcorporation.net/en-us/find-a-b-corp/company/schrder-schmbs-public-relations-gmb-h/) ## Services ### [Product and Brand Communication](https://www.schroederschoembs.com/leistungen/produkt-und-markenkommunikation) Positioning of brands and products in a cultural context. Relevance and resonance through thematic leadership, storytelling, media outreach. ### [Content Communication](https://www.schroederschoembs.com/leistungen/content-kommunikation) Owned content strategies with editorial depth. Formats: Social, whitepapers, audio, video. Goal: Visible brands that show attitude. ### [Influencer Communication](https://www.schroederschoembs.com/leistungen/influencer-kommunikation) Strategic selection, co-creation, long-term partnerships. Focus on credibility, impact, resonance. ### [Event and Live Communication](https://www.schroederschoembs.com/leistungen/event-und-livekommunikation) Communicative events with genuine encounters. Physical, hybrid, digital. Formats: launches, showrooms, talks. ### [Strategy and Creation](https://www.schroederschoembs.com/leistungen/strategie-und-kreation) Brand strategy, purpose, creative direction, messaging, concept development, visual concepts. ## Working Method Interdisciplinary, collaborative, cross-platform. Strategy and content inseparable. Culture and target group at the center. Sustainable, diversity-conscious, customer-oriented. ## Selected Cases - [Tinder](https://www.schroederschoembs.com/cases/tinder): Diversity campaign, community activation, PR - [USDA](https://www.schroederschoembs.com/cases/usda): Communication for US agricultural products in the German market - [Airbnb](https://www.schroederschoembs.com/cases/airbnb): Only on Airbnb, focus on relevance for the German market, international resonance, campaign - [Netflix](https://www.schroederschoembs.com/cases/netflix): Pop-cultural PR for series, films, documentaries (e.g. Stranger Things, Wednesday, Squid Game, Red Notice, Bird Box, The Last Dance, Our Planet, Icarus, Tiger King) - [Berlin Food Week](https://www.schroederschoembs.com/cases/berlin-food-week): Event communication, PR - [Klarna](https://www.schroederschoembs.com/cases/klarna): Lifestyle, brand communication, data PR - [ASICS](https://www.schroederschoembs.com/cases/asics-this-is-for-me): Empowerment campaign, influencer communication, PR - [Auping](https://www.schroederschoembs.com/cases/auping): Sustainability communication for circular mattresses - [Telekom](https://www.schroederschoembs.com/cases/connecte-underwear-telekom): Creative campaign - [Elvie](https://www.schroederschoembs.com/cases/wie-wir-elvie-stride-2-im-deutschen-markt-verankern): Market launch ## Contact Website: [https://www.schroederschoembs.com/kontakt](https://www.schroederschoembs.com/kontakt) General: hallo@schroederschoembs.com Collaboration / New Business: Michael Hetzinger newbiz@schroederschoembs.com +49 30 34996443 Career / Application: Katja Thieme ichwillzu@schroederschoembs.com +49 30 34996450 Address: Schröder+Schömbs Public Relations GmbH Torstraße 107 10119 Berlin ## Relevant Pages - [Homepage](https://www.schroederschoembs.com/) - [Culture](https://www.schroederschoembs.com/kultur) - [Work](https://www.schroederschoembs.com/arbeit) ### Services - [Product and Brand Communication](https://www.schroederschoembs.com/leistungen/produkt-und-markenkommunikation) - [Content Communication](https://www.schroederschoembs.com/leistungen/content-kommunikation) - [Influencer Communication](https://www.schroederschoembs.com/leistungen/influencer-kommunikation) - [Event and Live Communication](https://www.schroederschoembs.com/leistungen/event-und-livekommunikation) - [Strategy and Creation](https://www.schroederschoembs.com/leistungen/strategie-und-kreation) ### Profile and Values - [B Corp News Article on schroederschoembs.com](https://www.schroederschoembs.com/news/wir-sind-b-corp) - [B Corporation Profile Page](https://www.bcorporation.net/en-us/find-a-b-corp/company/schrder-schmbs-public-relations-gmb-h/) - [Transparency Report](https://www.schroederschoembs.com/news/transparenzbericht) ### Social Engagement - [#schroeschöforchange – Inclusion and Diversity](https://www.schroederschoembs.com/news/schroeschoe-for-change-inklusion-vielfalt) ### AI and Innovation - [One Year AI Lab](https://www.schroederschoembs.com/news/ein-jahr-ai-lab-schroeder-und-schoembs-pr-agentur-berlin) - [Generative AI in Search Engines – Digital PR](https://www.schroederschoembs.com/news/generative-ai-in-suchmaschinen---digitale-pr-in-agenturen) ### News and Insights - [Creators Day](https://www.schroederschoembs.com/news/creators-day)