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Nepos developed the first of its kind tablet with a universal user interface – to open up possibilities for the generation +65 in the digital world. In order to secure the necessary funds for the production of the first tablets, the Startup is looking for investors. In May 2018, Nepos decides to start a crowd-investment campaign on Companisto. We supply the strategy to support the campaign from a public relations point of view. The unique obstacle here: Nobody has heard of Nepos. Our goal – to generate fast recognition in the start-up and investment scene.
We focus on the community of Companisto: tech-explorers with investment-know-how and strong networks that can serve as multiplicators. We want them to invest in Nepos. Our strategy: through the qualitative coverage in the media and regular publication of relevant news on the Companisto platform we want to win the trust of the investment community.
That’s why we identify and tell the big stories surrounding Nepos: the first of its kind universal user interface, notable investors believe in the Berlin startup, Paul Lunow develops a tablet for his great-aunt and meanwhile solves a societal problem – the digital cliff between generations is growing. We pitch every story exclusively.
In Germany, there are currently between 6,000 and 7,000 startup companies. Every single one of them is fighting for the attention of journalists and investors. Despite that, we managed to spark curiosity in multiple editorial offices about the company nobody has ever heard of. Within three months, more than 50 publications are covering Nepos-founder Paul Lunow and Florian Schindler and the tablet for the Generation 65+. Highly acclaimed and longer formats appear in publications such as: Welt kompakt, Berliner Zeitung, bild.de, Gründerszene and Page Online – and all the way to the title story in the Berlin Valley. The crowd-investment campaign is still running. Within the two months more than 740,000 euros were raised.
“Too complicated, too dangerous? Over 50 percent of the generation 65+ distrusts the digital world. That’s what this startup wants to change. Whether it be looking at fotos, googling, or sending emails – on the Tablet from “Nepos” all applications can be used in the same, self explanatory fashion.”
“Nepos – as in nephew – is the name of the tablet, that Paul Lunow wants to bring into the market with his team by the end of the year. It stands out through its newly developed “universal user interface”, which follows the same logic for all applications.“
“With Nepos, Paul Lunow wants to prevent that the post-war generation ends up on a digitally deserted train track. In an interview he explains, why it is worth it to invest in a new operating system that will provide elderly with a path into the internet.“
“Paul Lunow (33, photo) and Florian Schindler (45) have founded the Nepos Gmbh in 2015 in Berlin. According to them, their senior tablet already has a prototype worth a serial production. Many investors have already supported the startup, among them Trivago-Cofounder Rolf Schrömgens and the board member of the electric giant Conrad, Werner Conrad.“
“How is it supposed to work with the telemedicine, autarky in age, mobility and so on, if the utilisation of interfaces is developed by nerds for nerds – and not for the simple and daily use. Nepos cites findings of a study by the Initiative D21, according to which many people feel overwhelmed by the complexity of the digitalisation.“
Communication Services and Industry Knowledge
For Nepos, we developed, controlled and implemented the PR strategy, build up media relations, and created content for the Companisto platform. We offer comparable services in industries like digital lifestyle, food and beverage, and fashion for clients such as Coup, Chivas, Fissler, or Telekom.
+49 30 34 996 443