Nepos enables seniors to explore the digital world

The most simple user interface in the world

“A digital world for all.”
– our concern of the heart

Task

Crowdfunding a tablet for the elderly

Nepos developed the first of its kind tablet with a universal user interface – to open up possibilities for the generation +65 in the digital world. In order to secure the necessary funds for the production of the first tablets, the Startup is looking for investors. In May 2018, Nepos decides to start a crowd-investment campaign on Companisto. We supply the strategy to support the campaign from a public relations point of view. The unique obstacle here: Nobody has heard of Nepos. Our goal – to generate fast recognition in the start-up and investment scene.

Strategy

Big Stories

We focus on the community of Companisto: tech-explorers with investment-know-how and strong networks that can serve as multiplicators. We want them to invest in Nepos. Our strategy: through the qualitative coverage in the media and regular publication of relevant news on the Companisto platform we want to win the trust of the investment community.

That’s why we identify and tell the big stories surrounding Nepos: the first of its kind universal user interface, notable investors believe in the Berlin startup, Paul Lunow develops a tablet for his great-aunt and meanwhile solves a societal problem – the digital cliff between generations is growing. We pitch every story exclusively.

Results

Media interest instead of spam folder

In Germany, there are currently between 6,000 and 7,000 startup companies. Every single one of them is fighting for the attention of journalists and investors. Despite that, we managed to spark curiosity in multiple editorial offices about the company nobody has ever heard of. Within three months, more than 50 publications are covering Nepos-founder Paul Lunow and Florian Schindler and the tablet for the Generation 65+. Highly acclaimed and longer formats appear in publications such as: Welt kompakt, Berliner Zeitung, bild.de, Gründerszene and Page Online – and all the way to the title story in the Berlin Valley. The crowd-investment campaign is still running. Within the two months more than 740,000 euros were raised.

Communication Services and Industry Knowledge

What we are well-versed in

For Nepos, we developed, controlled and implemented the PR strategy, build up media relations, and created content for the Companisto platform. We offer comparable services in industries like digital lifestyle, food and beverage, and fashion for clients such as Coup, Chivas, Fissler, or Telekom.

Michael Hetzinger

+49 30 34 996 443