New electronic media allows new forms of communication: Email-movies or messages toy with brands in a humorous way. They are shared and therefore turn consumers into brand-multipliers.
Guerrilla activities and sensation marketing benefit from surprise effects out of the ambush. Not always legal, sometimes „quick&dirty“, always unconventional, clever and spectacular.
Exclusive events, product-seeding and sampling create „word of mouth“ (WOM) with multipliers.
S+SPR applies those tactics, whenever it seems adequate, to bring brand-messages to media and customers.
Guerrilla activities and sensation marketing benefit from surprise effects out of the ambush. Not always legal, sometimes „quick&dirty“, always unconventional, clever and spectacular.
Exclusive events, product-seeding and sampling create „word of mouth“ (WOM) with multipliers.
S+SPR applies those tactics, whenever it seems adequate, to bring brand-messages to media and customers.
